Advocacy Tools

While no single definition exists for advocacy, all have a common basis: it is a call for change to improve people’s lives. Advocacy is essential – it aims to address the root causes of challenges and issues that might arise and calls for the development of long-term, sustainable solutions. What do you need in order to become an advocate? Well, the most fundamental aspect of any advocacy work is a passion and commitment towards a cause! Here, we aim to share with you some advocacy tools to help you become a strong, committed and powerful advocate!


Advocacy Toolkit by Plan International

Plan International is a development and humanitarian organisation that aims to advance children's rights and equality for girls. They aim to work collaboratively with children, young people, supporters and partners. 

In collaboration with A World at School and the Youth Advocacy Group of the Global Education First Initiative, they developed an advocacy toolkit for young people, by young people. 

Rightfully, they define advocacy as:

A call for change + the voice of those who want to change + evidence = ADVOCACY

This toolkit has all the tips and tricks you need to help you carry out a successful advocacy campaign! Click here to access it. 

Advocacy Agenda by NCD Alliance

Globally, non-communicable diseases (NCDs) are the most common cause of death and disability. In fact, they account for 70% of all deaths

As part of the Our Views, Our Voices initiative, the NCD Alliance developed an Advocacy Agenda of people living with NCDs. Through a participatory process, it encouraged people living and directly affected by NCDs to have their voices heard and help shape the NCD Agenda. Most importantly, it helped to better understand the needs, challenges and establish some key priorities. After a long consultation process involving people from all over the globe, the Agenda calls for action in four key areas:

  1. Human Right and Social Justice
  2. Prevention
  3. Treatment, Care and Support
  4. Meaningful Involvement

Want to read the formulated recommendations? Click here to access the full Agenda! 

Community Conversation Guide by  NCD Alliance

The Our Views, Our Voices initiative led up by the NCD Alliance aims to “put people first in the NCD response.” What does this mean in practice? NCD Alliance wants to attempt to end stigma and discrimination while simultaneously sharing skills and knowledge for poeple living with NCDs in order for them to become active agents of change. 

As part of this initiative, they developed Community Conversations which are “structured, small group discussions with members of a community, designed to better understand their thoughts and views on particular topics.” 

Interested in using their model? Click here to access their full guide which provides all the necessary information and materials to host community conversations. 

Social Media Basics - A guide on using digital channels to achieve change on NCDs by the NCD Alliance

Over the past decades, social media has changed immensely. Among many things, it allows a group or a collective to share messages to different stakeholders through public channels.

Many different social media platforms exist, and each of them can be used based on specific pre-defined objectives and aims. A commonality, however, is the need to ensure that the dialogues that are initiated and driven by social media are constructive and respect all users' views.

Learn how to powerfully yet appropriately use social media to achieve an objective by reading this guide developed by the NCD Alliance. 

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